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MARDA LOOP BRZ

Case Study

Branding & Web Development


VIEW SITE

  • Brand & Identity
  • Creative Direction
  • Marketing Strategy & Planning
  • Website Design & Development
  • Content Management
  • Print Design
  • Event Marketing

Client since: March 2014
Industry: Community Based Nonprofit

Marda Loop Business Revitalization Zone (BRZ) is home to one hundred and thirty trendy shops, boutiques, and restaurants. Marda Loop is a walkable, street-level shopping and dining district in Southwest Calgary. Businesses in the district contribute to an annual fund that allows the Marda Loop BRZ to initiate several projects each year to help promote, maintain, and enhance the district.

BRANDING

We were commissioned to give the trendy business district of Marda Loop a brand makeover. Over a three month period, we worked closely with the district's board of directors to define their target market and design a brand that accurately reflected the heartbeat of this community. We crafted a new logo graphic and then married it with a meaningful tagline and vibrant colour. This new brand is now prominently lining the streets of Marda Loop in the form of forty-six banners that our team had the privilege of designing.

WEBSITE DESIGN & DEVELOPMENT

After successfully refreshing the Marda Loop brand, we invested a significant amount of time into the creation of a five year marketing plan. One of the first key milestones in the five year plan was to redesign a new website for Marda Loop, one that better represented the life and vibrancy of the area. Making the site responsive and improving the usability of the business directory, were major goals of the redesign. We added filtering options to the business directory, making it easier for users to find specific business types. We also added more information per business, including social links and a Google map. We also decided to automatically feature a different business on the homepage of the site each time the page is refreshed, giving equal opportunity to all one hundred and thirty businesses to be prominently featured and promoted.

EVENT MARKETING

The Marda Loop BRZ plans and hosts a few major events each year, including the Marda Gras Street Festival, Christmas In The Loop, and the BRZ Annual General Meeting. For the last two years, we have had the privilege of providing design, development, print, and project management services to help promote and facilitate these events.

Our marketing needs are very unique because of the many different types of businesses that we promote in Marda Loop. The Tiller team is dedicated to finding a solution that works for their clients unique situation. They are also very creative and excellent to work with. We love our new logo and tagline, and our new street banners look fantastic. We look forward to working with Tiller on our new 5 year marketing plan.

Michelle Rhode, Marda Loop BRZ